Queensland will be home to a world-first road trip meets music festival stretching from the outback to the south-east corner, as part of a $20 million state government investment.
Artists from across the globe are expected to feature in Queensland Music Trails, an initiative of the Queensland Music Festival.
QMF started the initiative in 2021 with the Outback Music Trail, and this year it put on The Long Sunset in the Scenic Rim. In 2023, Queensland Music Trails will expand across 16 communities and four regions.
QMF said each regional music trail will feature a broad musical style that best evokes its distinct geography.
More than 800 jobs will be created as part of the initiative, as the state government pushes to invest in the arts sector ahead of the 2032 Olympic and Paralympic Games.
Premier Annastacia Palaszczuk said $20 million over three years would be set aside in next week’s state budget for the initiative, which she said would put Queensland on the map as a music tourism destination.
Through this program, you’ll be able to see some of the world’s biggest stars play at some of the most remote and picturesque destinations in the country, Palaszczuk said.
From country and western in Stanthorpe to indie rock in the Whitsundays, classic rock in Townsville, opera in the outback, or Indigenous artists at the Yarrabah Music and Cultural Festival, these events will expose tourists to some of the best experiences Queensland has to offer.
Tourism Minister Stirling Hinchliffe said Queensland Music Trails was expected to drive domestic and international visitors to regional destinations.
This will be a key step to building Queensland’s cultural events calendar to be ready to host the world in 2032, he said.
QMF chief executive Joel Edmondson said the program would offer a mind-blowing travel experience.
But at its heart and soul is a sincere desire to make a meaningful contribution to the story of Queensland, he said.
These events will put Queensland places on the global map.